The results of a recent study found that all too often nonprofit leaders fall short when they stand up to speak. Andy Goodman, whose findings are published in Why Bad Presentations Happen to Good Causes and How to Ensure They Won't Happen to Yours, cites three main reasons for poor quality in presentations: "lack of preparation, low expectations about what it takes to be effective, and denial about how a presentation has been received."
While much of the criticism is leveled on amateurish PowerPoint presentations, which I think falls under "low expectations about what it takes to be effective," the lack of preparation and failure to recognize the art of creating remarks that resonate with audiences apply to any keynote whether PowerPoint is used or not. What's the answer?
Get help. Recognize that every speaking opportunity is a chance to promote, connect, and show leadership. And to maximize those values is worth the time and financial investment.
Here's a full review of Mr. Goodman's book from The Chronicle of Philanthropy http://philanthropy.com/premium/articles/v18/i17/17003401.htm
